Managing the Customer Experience

Conventional business strategies are being challenged by emerging companies, designed solely as digital businesses. These agile companies have created new markets by solving familiar pain points and are destabilizing industry giants, driving a wedge between those businesses and their customers. At the same time, customers have become more demanding and set new service standards, much different from those of 20 years ago. On the occasion of eProseed TechForum, Tanguy Petre, CEO of iMendos, showed the participants how to improve business results through effective Customer Experience Management.